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| 內容簡介： |
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本书以典型工作任务分析为依据，将本教材开发为三个学习情境（客户的开发与维护、合同的磋商与签订、合同的履行），采用十个模块，以进出口两家公司的角色来完成一笔具体的进出口业务，实现了真正意义上的理论实践一体化。同时，本教材详尽介绍了当今商务函电往来的新知识和流行趋势；设置了学习目标、知识导入、知识输入（任务提出、案例讨论分析、归纳写作步骤、样例信函分析和样例信函自学）、知识吸收、知识输出（模拟实训）等内容，充分满足高职高专学生的学习需求。
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| 目錄：
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Part I Basic Knowledge of Busness Letter Writing
Module One Written Communication——An Overview
1. Parts of a Business Letter
2. Format of Business Letters
3. Envelope Addressing
4.Language and.Tone
5. Structuring Communications
6. E-mails
Intake
Part II Customers Development Maintance
Module Two Establishment of Business Relations
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Three Inquiries and Replies
Specimen Letters Analysis
Specimen Letters for Self-study
Intake
Output
Module Four Making Quotations and Offers
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Part III Negotiation Signing Contracts
Module Five Making Counteroffers and Declining Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Six Acceptance and Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Seven Terms of Payment
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Part IV Execution of Contracts
Module Eight Letter of Credit
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Nine Packing and Shipment
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Ten Insurance
Specimen Letters for Analysis
Specimen Letters for Selfstudy
Intake
Output
Module Eleven Complaint and Claim
Specimen Letters forAnalysis
Specimen Letters for Selfstudy
Intake
Output
Appendix 1 Contract合同
Appendix 2 SWIFT信用证
Appendix 3 Invoice and Other Certificates发票及单据
Appendix 4 MaritimePort海运港口
Appendix 5 AirportAirdrome世界主要航空港站机场
Appendix 6 Useful Phrases and Expressions
参考文献
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